Artesia
Logo is out of scope of work
artesia-solutions.comAs part of a focused brand enhancement engagement, Lucidly partnered with Artesia LTD, a UAE-based technology firm, to elevate their visual identity through a soft branding approach. Our objective was to build consistency and clarity across their brand assets in preparation for a key industry event. While the original logo remained unchanged, we refined the supporting visual system—developing a cohesive color palette, typography suite, and usage guidelines that aligned with Artesia’s market positioning and professional image.
The scope also included the design of high-impact event collateral, such as roll-up banners and a branded table cover, ensuring a strong and polished presence at their public-facing engagements. Delivered alongside a comprehensive brand guide, this project helped Artesia establish a more unified and credible brand experience—both online and offline—without undergoing a full rebranding. This is a prime example of how soft branding can add tangible value, especially for companies in the UAE’s fast-evolving B2B tech landscape.
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Our strength lies in our ability to create market-leading, profitable brands. Through innovative design, strategic marketing, and cutting-edge digital products, we don’t just draw attention—we forge lasting success and dominance in the marketplace.