Stelvio

Sector:

Home services

Scope of Area:

UAE

We partnered with Stelvio, a UAE-based services marketplace platform, to support its growth through a structured digital marketing strategy focused on user acquisition and platform engagement. Operating in the competitive home services space, the objective was to attract both service providers and end users while building a balanced and active marketplace.

The Challenge

Marketplace platforms in the home services sector face a dual-sided growth challenge: acquiring qualified service providers while simultaneously driving demand from end users.

For Stelvio, this meant:

  • Increasing visibility in a crowded digital environment

  • Attracting skilled freelancers and service providers

  • Encouraging app downloads and repeat usage

  • Building trust with users seeking reliable, on-demand services

Achieving this required a coordinated social media marketing and PPC strategy tailored to different audience segments.

Our Approach

We implemented a multi-channel digital marketing and content strategy designed to reach high-intent users and build consistent brand visibility.

1. Performance Marketing (PPC & Paid Social)
We launched and managed targeted campaigns across:

  • Meta platforms (Facebook & Instagram)

  • Snapchat Ads

  • Google Ads (focused on high-intent search queries)

These campaigns were structured to capture both demand (users actively searching for services) and discovery (users exploring solutions).

2. Social Media Management & Content Creation
We handled Stelvio’s ongoing social media marketing, including:

  • Content planning aligned with audience needs

  • Copywriting tailored to both service providers and end users

  • Branded visual design to maintain consistency

  • Regular publishing to improve reach and engagement

3. Video Content Production
To increase engagement and platform awareness, we developed short-form video content optimized for social channels, helping communicate the platform’s value in a more accessible format.

The Outcome

This integrated approach helped establish a more structured and scalable marketing foundation for Stelvio.

Key outcomes included:

  • Stronger visibility across paid and social channels

  • Improved engagement through consistent, targeted content

  • Increased acquisition of both service providers and end users

  • Growth in app awareness and download intent

  • A more balanced marketplace ecosystem supporting long-term platform activity

Zenergie

Health Industry Framing
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