Getough
In collaboration with Thirteenideation, we helped launch Getough, a bold new entrant in the UAE sports nutrition market, by developing a powerful and memorable brand identity. Our focus was on creating a logo and visual system that instantly communicates strength, energy, and resilience—core values of the Getough brand. The logo features a stylized “G” that incorporates a muscle-inspired icon, supported by a custom, heavy-weight typeface that evokes power and determination. This distinct branding and design approach ensures Getough stands out in a highly competitive industry while appealing to fitness enthusiasts and athletes alike.
Beyond logo creation, we extended the brand identity across product packaging and visual communication elements to ensure consistency and impact. The bold tagline “Get Toughen Up” reinforces the brand’s empowering message, while the packaging design uses strong typographic cues and prominent logo placement for instant recognition on shelves. Our work has positioned Getough as a standout brand in the UAE’s health and fitness space, combining strategy and branding design expertise to drive engagement and lasting consumer recall.
Angel Stone
ConstructionPartnership and Collaboration: The Foundation of Success
Our strength lies in our ability to create market-leading, profitable brands. Through innovative design, strategic marketing, and cutting-edge digital products, we don’t just draw attention—we forge lasting success and dominance in the marketplace.