Lucidly partnered with SCA Group, a UAE-based enterprise specializing in port services, logistics, and military supplies, to deliver a full-scale corporate rebranding project. As the company expanded into humanitarian missions, inland military operations, and remote life support services, it required a modern and flexible brand identity that could scale across multiple business verticals. Our team in Dubai initiated the engagement with a new logo design, followed by the creation of high-impact business stationery including digital letterheads, custom-designed business cards, and email signatures, all tailored for professional communication within government and private sectors in the UAE.
In the next phase, Lucidly developed a complete brand book to serve as a centralized guide for SCA Group’s identity. This included logo usage rules, a robust color system, typographic structure, and brand-aligned visual elements such as icons and graphic motifs. We also delivered a suite of corporate branding applications, including presentation templates, social media branding kits, and quotation/invoice formats. This comprehensive branding engagement highlights our expertise in rebranding UAE enterprises operating across logistics, defense, and critical infrastructure, helping position SCA Group as a modern, globally credible brand.
Our strength lies in our ability to create market-leading, profitable brands. Through innovative design, strategic marketing, and cutting-edge digital products, we don’t just draw attention—we forge lasting success and dominance in the marketplace.