Best SEO Agency in Dubai: How 10 Agencies Compare

Last updated: October 5, 2026 · Reviewed by Wasim Fayyad, SEO Team Lead

Search for the best SEO agency in Dubai and you will find dozens of agencies making the same promise. Most say they are the best. Few show you how to check.

That makes choosing hard. You can't easily tell a strong agency from one with strong marketing, and a wrong choice can cost you six months before you notice.

This guide compares 10 Dubai agencies on facts you can verify yourself: when they were founded, where their office is, whether they offer Arabic SEO, and what clients say on Clutch and Google. We don't name one top SEO agency in Dubai for everyone, because the right choice depends on your business, your budget and your market. Instead, we show what each agency is best for and the verified strength behind it, so you can match them to your own needs.

You will also find what the best SEO services in Dubai should include, what to ask before you sign, and how to track an agency once you do.

A note on fairness: Lucidly, the agency publishing this guide, is one of the 10. We assessed it with the same criteria and sources as everyone else, and we list its weaknesses too. Data checked October 2026.

Already looking for an SEO agency in Dubai? See how Lucidly approaches SEO in Dubai, or message our team on WhatsApp.

Top SEO Agencies in Dubai at a Glance

The table puts all 10 agencies side by side, in alphabetical order. "Best for" shows the kind of business each agency suits, and "Core strength" shows the verified fact behind it. Ratings show the score and, in brackets, the number of reviews behind it. When you read SEO agency reviews, remember that a high score from a handful of reviews tells you less than a slightly lower score from hundreds.

Data checked October 5, 2026. "Company founded" is the year the company started, which is not always when it began offering SEO in Dubai. "Not stated" means the agency's own website does not say; it does not mean the agency can't do it. Sources are listed at the end of this guide.

Short answer

There is no single best SEO company in Dubai for every business, and no one top SEO agency Dubai companies should all hire. Start with the "Best for" column and find the lines that match your situation. Then check the facts that matter most to you, such as an office you can visit, Arabic SEO or a large base of reviews, and shortlist two or three agencies. Finally, put the six questions in this guide to each of them, and choose the one whose answers are clearest and most specific to you.

How We Chose the Best SEO Companies in Dubai

This guide covers agencies with an office in Dubai. If you're comparing agencies across the wider Emirates, see our guide to the best SEO agencies in the UAE.

We started with the leading SEO agencies in Dubai: the ones that appear most often when Dubai businesses search for SEO help. Then we checked each one against four criteria, listed here from most to least important.

1. Reputation you can check. Ratings and review counts on Clutch and Google, plus awards from named, public competitions such as the MENA Search Awards.

2. Clear services. Can you tell from the website what the agency actually does, such as technical SEO, on-page SEO, content strategy and link building?

3. Fit for the Dubai market. A Dubai office you can visit, and Arabic SEO for businesses that sell in both languages.

4. Approach to AI search. Does it explain how it handles visibility in Google's AI Overviews and AI Mode, and in tools like ChatGPT? The industry calls this AEO or GEO.

Some things can't be checked from the outside: the results an agency gets, the quality of its reports, or how well it delivers. We don't score what we can't verify. The questions later in this guide show you how to check those yourself.

Where the data comes from: each agency's own website, its Clutch profile, its Google Business Profile, and public award listings. Every source is linked at the end of this guide.

What we did not use: paid placements, prices quoted in private inquiries, or claims we could not trace to a public page. If something isn't publicly stated, we say so.

We don't rank these agencies. The "Best for" column describes the kind of buyer each agency's verified strengths suit; it is not a claim that the agency beats the others at that. We can verify facts such as reviews, offices and services, but not how well each agency performs for its clients. So each profile lists the agency's core strengths alongside what to check, and the final judgment stays with you.

Profiles of the Best SEO Agencies in Dubai

The top SEO companies in Dubai below are listed in alphabetical order, not ranked. Whether you are comparing the best SEO marketing companies in Dubai, specialist SEO firms, or the best SEO services agency in Dubai for a single project, each profile follows the same format: an overview, what the agency is best for, the services it lists, its core strengths from public information, and what to check before you sign.

Be On Top

Be On Top has been based in Dubai since 2008. Its best-known feature is a payment-after-ranking model. In its own words: "You will be billed only if you are in the top 10 positions for search results for your relevant keyword." The rate depends on the position reached and how competitive the keyword is.

• Best for: businesses that want lower upfront risk.

• Services: SEO, paid search, social media and web design.

• Core strengths: lower upfront risk through its payment model; published case studies that include Arabic keyword rankings; SEO is close to half of its service focus on Clutch.

• What to check: rankings are not the same as leads, so confirm which keywords are included and whether they bring buyers; it has 5 Clutch reviews so far.

• Location: Fortune Executive Tower, Jumeirah Lakes Towers (JLT).

Chain Reaction

Chain Reaction has worked from Dubai since 2010 and also has offices in Abu Dhabi, Riyadh, Amman and Cairo. It won 11 MENA Search Awards in 2021, according to a PR Newswire release, and its website says it has more than 60 search awards in total. It delivers SEO "from English and Arabic to French and beyond."

• Best for: brands targeting several Arab markets.

• Services: SEO, generative engine optimization (GEO), paid search, web development, design and social media.

• Core strengths: offices across the region; a verifiable award history; tracks AI visibility "in English and Arabic"; SEO works alongside paid search, UX and conversion teams.

• What to check: its Clutch profile has no reviews yet; its Google rating of 4.6 rests on 28 reviews.

• Location: Dubai Production City.

Global Media Insight

Global Media Insight (GMI) has operated since 2001 as a digital agency, with offices in Dubai, Abu Dhabi and Sharjah. It reports a team of 120 to 130 people and more than 2,500 completed projects. SEO is part of a full-service offer that also covers websites, apps, advertising and video. Its site does not say when it began offering SEO.

• Best for: larger companies that want a full-service agency across the UAE.

• Services: on-page and off-page SEO, SEO audits and consulting, Arabic SEO, web design and development, social media, online advertising and analytics.

• Core strengths: 25 years in the market; offices in three emirates; Arabic SEO listed as a service.

• What to check: SEO is about 15% of its service focus on Clutch; its Clutch profile is unclaimed and has no reviews.

• Location: Dubai Airport Free Zone.

Lucidly

Lucidly is a Dubai agency founded in 2022, based in Dubai Silicon Oasis. It is younger and smaller than most agencies on this list. Its SEO team has eight people (an SEO team lead, three SEO specialists, two content writers, a content publisher and a project manager) and works next to in-house design and development teams.

• Best for: businesses that want AI SEO plus in-house design and development.

• Services: technical SEO, Arabic and English SEO, content strategy, local SEO, AI SEO (GEO and AEO) for visibility in AI Overviews and ChatGPT, web design and development.

• Core strengths: SEO, design and development under one roof, so technical fixes don't wait on another vendor; a stated standard of responding to client requests within 3 working hours; reporting through GA4 and Search Console, with clients given direct access; an Awwwards Honorable Mention (2025) for web design.

• Results: for a multi-branch UAE healthcare provider, Google clicks rose 107% in the second year of work compared with the same months of the first (Search Console, April to October). For a multi-location healthcare group in Saudi Arabia, keywords where the client appears in Google's AI Overviews rose 51% in six months, from 15,753 to 23,816 (Semrush, April to September 2026). Semrush now counts 5,600 of that client's pages cited as sources across ChatGPT, Gemini, AI Overviews and AI Mode, and ChatGPT named the client when asked for the best specialist hospital in each of 11 Saudi cities.

• What to check: founded in 2022, so a shorter track record than most here; no Clutch reviews yet and 5 Google reviews; no published pricing.

• Location: Dubai Silicon Oasis.

If your SEO keeps getting stuck on website changes, talk to our team on WhatsApp. We'll tell you plainly whether we're the right fit, or whether another agency here would suit you better.

NEXA

NEXA was founded in Dubai in 2005 as a web development company and grew into a wider marketing agency. It now has offices in Riyadh, the UK, the USA and Australia. It describes itself as an elite-tier HubSpot partner, and its SEO work sits inside a wider growth offer that includes CRM, lead generation and AI services.

• Best for: B2B teams using HubSpot CRM.

• Services: SEO audits and backlink building, website development, social media, video, lead generation, HubSpot implementation, and what it calls "Generative Search Optimisation."

• Core strengths: SEO connected to lead tracking in HubSpot; 100+ in-house specialists; optimizes for both English and Arabic searches.

• What to check: SEO is one service among many; we found no Clutch profile for its Dubai office; its Google rating of 4.3 (41 reviews) is the lowest on this list.

• Location: Union Business Park, Dubai Investment Park.

Pentagon SEO Dubai

Pentagon has operated since 1996, which makes it the oldest company on this list. It started in web design and IT, before SEO existed as a field, and its site does not say when it added SEO. Its website reports more than 28 years of experience and over 3,000 websites built. It has offices in Dubai, Abu Dhabi, India, the UK and the USA.

• Best for: businesses that want their website and SEO from one long-running provider.

• Services: SEO, paid search, web design and development, branding, social media, and hosting.

• Core strengths: nearly three decades in web and IT services; strong ratings on Clutch (5.0 from 15) and Google (4.9 from 158); SEO is its largest single service on Clutch.

• What to check: its website does not mention Arabic SEO; its wide service list, from hosting to IT networking, means SEO is one part of a broader business.

• Location: Marina Plaza, Dubai Marina.

Red Berries

Red Berries has been based in Dubai since 2013. It is a certified Google Partner, and its SEO page describes a clear bilingual method: researching Arabic and English keywords separately, optimizing pages in both languages, and setting up hreflang tags so Google shows the right language version.

• Best for: small and mid-sized businesses that need local, bilingual SEO.

• Services: technical SEO, local SEO and Google Business Profile, content strategy, ecommerce SEO, link building and bilingual SEO.

• Core strengths: a specific, explained approach to bilingual SEO; a focus on local SEO and Google Business Profile; a Google rating of 4.7 from 60 reviews.

• What to check: its SEO page does not mention AI search; we found no Clutch profile.

• Location: Al Ansari Building, Port Saeed, Deira.

SEO Sherpa

SEO Sherpa has been in Dubai since 2012. Its website says it has won Best Large SEO Agency at the MENA Search Awards in 2018, 2020, 2022, 2023, 2024 and 2025. SEO makes up 90% of its service focus on Clutch, so it is a specialist rather than a general marketing agency.

• Best for: large brands that want a specialist SEO team.

• Services: technical SEO, local SEO, link building, content marketing, digital PR, paid search, conversion optimization, and "ChatGPT SEO" for visibility in AI answers.

• Core strengths: deep SEO focus; a large in-house team of 50+ SEO consultants; a multi-year awards record you can check; an AI search service.

• What to check: its site does not list Arabic SEO as a separate service, though it publishes Arabic-language pages; it has 9 Clutch reviews, compared with 198 on Google.

• Location: Office Park Building, Dubai Internet City.

SEO Tech Experts

SEO Tech Experts has a Dubai office in Business Bay. Clutch lists the company as founded in 2009, with its headquarters in Gurugram, India, and a team of 50 to 249 people. It does not publish when the Dubai office opened. Its website has a dedicated GEO page covering ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot.

• Best for: businesses that want SEO, paid ads and social media from one team.

• Services: SEO, generative engine optimization (GEO), paid search, social media, web design and branding.

• Core strengths: 5.0 on Clutch from 53 reviews, the most Clutch reviews on this list, and 5.0 on Google from 170; SEO, paid ads and social media under one roof; a GEO page that covers English and Arabic queries.

• What to check: its headquarters is in India, so ask which team will handle your account and from where; SEO is about a third of its service focus on Clutch; as with any AI visibility offer, ask for a real before-and-after.

• Location: Bay Square, Business Bay.

United SEO

United SEO (also known as USEO) has worked in Dubai for more than 10 years and was founded in 2012, according to Clutch. It reports 50+ team members and 400+ clients, with further offices in Toronto and Riyadh. With 477 Google reviews, it has the largest public review base on this list.

• Best for: businesses that want bilingual SEO plus Google Ads.

• Services: SEO, Google Ads, social media, web design and development, branding, reputation management and content marketing.

• Core strengths: bilingual English and Arabic service; a strong Google rating backed by hundreds of reviews; SEO and ads under one roof.

• What to check: with 400+ clients, ask how many accounts your strategist handles; SEO is about half of its service focus on Clutch.

• Location: Mazaya Business Avenue BB2, Jumeirah Lakes Towers (JLT).

How Much Do SEO Services Cost in Dubai?

You will notice there are no prices in this guide. Few agencies publish them, and prices quoted in private conversations can't be checked. What we can explain is why SEO pricing in Dubai varies so widely, and why quotes in AED for what sounds like the same work can look so different. That way you can judge whether a price makes sense.

SEO works differently from paid ads, as our SEO vs paid ads guide explains in detail. When you stop paying for ads, the traffic stops. Good SEO builds pages, content and authority that keep working after the work is done. That's why the question is not only "how much?" but "what will I own at the end?"

What drives the price

• Who does the work. A senior strategist costs more than a junior executive following a template. Ask who will actually work on your account.

• Scope. Technical SEO, content, local SEO and link building are different bodies of work. Cheap SEO packages often cover only one of them, and an enterprise site with thousands of pages needs far more work than a small business site.

• Competition. Ranking for "real estate Dubai" takes far more effort than ranking for a niche service in one area.

• Languages. Bilingual SEO means separate keyword research and content in Arabic and English. That is close to two sets of work, not one.

• Content volume. The number of pages and articles produced each month is often the biggest cost difference between packages.

• Team structure. Layers of account management add cost without adding results.

How agencies charge

Most Dubai agencies work on a monthly SEO retainer: a fixed monthly fee for an agreed set of work. Some sell one-off projects, such as an audit or a website migration. A few, like Be On Top, use a payment-after-ranking model. Whichever model you choose, get the monthly deliverables in writing.

The cheapest option is rarely the cheapest outcome. Months spent on the wrong priorities cost more than the fee, because you lose the time and often pay again to correct the work.

Arabic and Bilingual SEO in Dubai

Dubai is a bilingual market. Some of your customers search in English, some in Arabic, and many switch between the two depending on the topic. If your site only works well in one language, you are invisible to part of your market.

Arabic SEO is not translation

Translating English pages into Arabic is a start, but it rarely ranks well on its own. Arabic searchers often use different words, not just translated ones:

• Different phrasing. People may search in Gulf dialect, Modern Standard Arabic, or a mix. The most searched term is not always the formal one.

• Spelling variants. Letters such as ة and ه, or ي and ى, are often used interchangeably, so the same word can be searched several ways.

• Different intent. The Arabic search for a service may show different competitors and different questions than the English one.

Good bilingual SEO starts with separate keyword research in each language. Then each language version gets its own optimized pages, written by native writers, with hreflang tags that tell Google which version to show to whom. The site also needs a proper right-to-left layout, so Arabic pages read naturally on mobile.

Three questions to ask about Arabic SEO

1. Do you research Arabic keywords separately, or translate the English list?

2. Who writes the Arabic content: native Arabic writers, or translators?

3. Can you show me Arabic pages you've ranked, and what they rank for?

In the comparison above, Chain Reaction, Global Media Insight, Lucidly, NEXA, Red Berries, SEO Tech Experts and United SEO state Arabic SEO capability, and Be On Top shows Arabic keyword results in its case studies. Ask each to show you real Arabic work.

How to Choose the Right SEO Agency in Dubai

Once you have a shortlist, the hardest part of finding the best SEO agency Dubai businesses can trust begins: the sales calls. This is where most businesses get lost, because every agency sounds confident. Two tools help: six questions that reveal how an agency really works, and a short guide to the vague terms that often hide a lack of detail.

Six questions to ask every agency

Put the same questions to each agency and compare how directly they answer.

1. What would the first 90 days look like for my business? A good answer is specific to your site, not a generic plan.

2. What will your monthly report show? Ask for a real sample, with client details removed.

3. Can you show a before-and-after for your AI visibility work? A real example, not a service description.

4. Who will work on my account, and how many other accounts do they handle? You want names and a realistic workload.

5. When my site needs changes, who makes them? Find out whether the agency does it, or whether you need a separate developer.

6. Can I see recent case studies or speak to a current client?

An agency that answers all six clearly deserves serious consideration. Vague answers to two or more are a warning sign.

What vague SEO language should mean

Some terms sound impressive but can mean almost nothing. Here is what each one should come with.

• "Technical SEO audit" should produce a specific list of problems on your site, ranked by how much each is holding back your rankings, with a plan to fix them.

• "Authority building" should name the actual tactics: guest content, digital PR, partnerships or citations.

• "Content strategy" should map specific pages to specific search terms your customers use, with a business reason for each one.

• "AI-driven SEO" is easy to claim and hard to check. Ask what the deliverables are, not what the label means.

Red Flags When Hiring an SEO Agency

Google publishes its own advice on hiring an SEO. Its first warning is direct: "No one can guarantee a #1 ranking on Google." Watch for these signs, drawn from Google's guidance and from what we see in practice:

1. Guaranteed rankings. Google warns against SEOs that guarantee rankings or claim a "special relationship" with Google.

2. Secret methods. If an agency won't explain what it will do to your site, Google advises caution.

3. Link schemes. Buying links or using link networks breaks Google's spam policies and can get your site penalized. A reputable agency sticks to white-hat SEO.

4. Reports with rankings only. Rankings without traffic, leads or sales tell you little about business results.

5. No access to your own data. You should own your Google Analytics and Search Console accounts, not borrow them from the agency.

6. Long lock-in contracts before any results. Ask what happens if you want to leave after three or six months.

7. Unsolicited emails offering SEO. Google lists these among the warning signs.

Some problems start on your own site rather than with the agency. Our guide to common SEO mistakes covers the most frequent ones, including UAE-specific issues with local and bilingual SEO.

What to Expect in the First 90 Days

SEO takes time, but the first three months should not be a black box. A reliable agency can describe this period in specific terms for your site. Here is what a sound plan usually looks like.

Days 1 to 30: fix what's blocking growth. The agency removes technical problems such as crawling, indexing and page speed issues. It sets up tracking in GA4 and Search Console and records a baseline, so later progress can be measured against it.

Days 31 to 60: match pages to real searches. The work shifts to building or improving service pages around what your customers actually search for, in each language you sell in.

Days 61 to 90: first measurable signals. You should start to see movement: more impressions, better click quality, and content refined using real performance data. Authority-building work is under way.

If an agency can't tell you what happens in each of these months, it probably doesn't have a plan yet.

After You Sign: How to Track Your SEO Agency

Choosing an agency is half the job. The other half is knowing, month by month, whether the work is paying off.

Own your data

You should have direct access to Google Analytics (GA4) and Google Search Console. These show real traffic, real search visibility and real visitor behavior, and they belong to you, not the agency. If an agency sets them up under its own account, ask for ownership to be transferred. Our SEO analytics guide explains which metrics to watch once you have access.

What a monthly report should cover

• What changed on your site or content this month, and why

• How search visibility and organic traffic moved

• Qualified leads, calls or form submissions from organic search, measured against agreed KPIs

• The priorities for next month, and the reason for each

A report that shows only rankings, or numbers with no explanation, or that arrives late and in a different format each month, is a warning sign.

How to check AI visibility claims

Many agencies now sell "AI visibility": getting your business named in ChatGPT, Gemini or Google's AI Overviews. It's a real service, but it's also easy to claim. Apply the same three-part test to every agency, including Lucidly.

1. Ask for a specific before-and-after example, not a service description.

2. Ask how progress is tracked. AI visibility work should be measurable in some form, such as how often your brand is cited for a set of questions.

3. Ask what actually changed. Real work usually means clearer content structure, direct answers to specific questions, and stronger topical authority.

Frequently Asked Questions

What is the best SEO agency in Dubai?

There is no single best SEO agency in Dubai for every business. The right choice depends on your size, market and goals, and even a leading SEO agency in Dubai may not be the right fit for you. Start with the "Best for" column in our comparison, then check facts such as reviews, office location and Arabic SEO support. Finally, ask your shortlist for evidence of results, a clear 90-day plan and reporting you can verify.

Who are the top 10 SEO companies in Dubai?

This guide compares 10 Dubai SEO companies: Be On Top, Chain Reaction, Global Media Insight, Lucidly, NEXA, Pentagon SEO Dubai, Red Berries, SEO Sherpa, SEO Tech Experts and United SEO, listed alphabetically. Each was checked against the same four criteria using public data from agency websites, Clutch and Google, last checked in October 2026.

Which SEO agency in Dubai has the best reviews?

As of October 2026, United SEO has the most Google reviews on this list, with a 4.8 rating from 477 reviews. SEO Tech Experts has a 5.0 rating on both Google (170 reviews) and Clutch (53 reviews). Pentagon SEO Dubai holds a 4.9 on Google from 158 reviews. Always read recent reviews, not just the score.

How much does SEO cost in Dubai?

SEO costs in Dubai vary widely, and few agencies publish prices. The main cost drivers are who does the work, the scope, how competitive your industry is, whether you need Arabic and English, and how much content is produced each month. Most agencies charge a monthly retainer. Get the monthly deliverables in writing before you sign.

Which SEO agencies in Dubai offer AI SEO?

AI SEO, also called GEO or AEO, aims to get your business named in Google's AI Overviews, ChatGPT and Gemini. In this comparison, Chain Reaction, Lucidly, NEXA, SEO Sherpa and SEO Tech Experts list it as a service. Lucidly shares a measured result in this guide: a client's keywords in Google AI Overviews rose 51% in six months.

Do SEO agencies in Dubai offer Arabic SEO?

Many do. Of the 10 agencies in this guide, eight state or show Arabic SEO on their websites. Arabic SEO should mean separate Arabic keyword research and native Arabic content, not just translated English pages. Ask any agency to show you Arabic pages it has ranked and the searches they rank for.

SEO or Google Ads: which is better for a Dubai business?

They do different jobs. Google Ads brings traffic as soon as campaigns go live, but it stops when you stop paying. SEO takes months to build, but the pages and authority keep working afterward. Many Dubai businesses use ads for immediate demand and SEO to lower their cost of getting customers over time.

Can I do SEO myself instead of hiring an agency?

You can handle the basics yourself: setting up Google Business Profile and Search Console, writing clear page titles, and publishing useful content. Google's own SEO Starter Guide is a good place to begin. An agency becomes worth it when your market is competitive, your site has technical problems, or you need SEO in both Arabic and English.

How long does it take to see SEO results in Dubai?

Early signals, such as more impressions, often appear within 4 to 6 weeks, with noticeable progress in 2 to 3 months. Meaningful growth in traffic and conversions usually takes 4 to 6 months, and competitive markets can take up to 12 months. Our guide on how long SEO takes breaks down each stage. Be wary of any agency that promises fast or guaranteed results.

Do Dubai SEO agencies work on a monthly retainer?

Most do. A retainer is a fixed monthly fee for an agreed set of work. Before you sign, confirm exactly what is delivered each month, and confirm that you own the content, accounts and data the agency creates for you.

How do I know if an agency's AI visibility claim is real?

Ask for a specific before-and-after example, not a service description. Then ask how the improvement is tracked, and what actually changed on the website to produce it. Real AI visibility work usually involves clearer content structure, direct answers to common questions, and stronger topical authority.

Choosing the Best SEO Agency in Dubai for You

The best SEO agency in Dubai for your business is the one that fits your needs and can prove its work. Use the comparison to build a shortlist of two or three. Ask each one the six questions above, and choose the agency whose answers are clearest and most specific to you.

Ready to talk it through? Take a look at Lucidly's SEO services in Dubai, or message our team on WhatsApp.

Sources

All sources checked October 5, 2026.

Agency websites

• SEO Sherpa: Dubai office and awards

• NEXA: About us and search engine marketing

• Global Media Insight

• United SEO

• Red Berries: SEO services

• Chain Reaction: SEO and GEO

• SEO Tech Experts: GEO services

• Pentagon SEO Dubai

• Be On Top: payment after rank

Clutch profiles

• SEO Sherpa · Global Media Insight · United SEO · Chain Reaction · SEO Tech Experts · Pentagon SEO Dubai · Be On Top · Lucidly

Google ratings

• Each agency's Google Business Profile, checked October 5, 2026:

  • Be On Top

  • Chain Reaction

  • Global Media Insight

  • Lucidly

  • NEXA

  • Pentagon SEO Dubai

  • Red Berries

  • SEO Sherpa

  • SEO Tech Experts

  • United SEO

Awards and guidance

• PR Newswire: Chain Reaction wins 11 MENA Search Awards (2021)

• Google: Do you need an SEO?

• Google: Spam policies for Google web search

• Google: SEO Starter Guide

Lucidly

• Awwwards: Lucidly, Honorable Mention (August 4, 2025)

• Lucidly: SEO and AI SEO services in Dubai

• Lucidly: Google Business Profile

• Team, response standard and client result: Lucidly's own data; the client result is from Search Console, with the client unnamed. AI search figures: Lucidly client report, September 2026 (Semrush AI Visibility and keyword data, ChatGPT test), client unnamed